Global Test Market is responsible for these surveys on behalf of quite a few famous brand names.
Their list does not include only big names, however. Various companies need to know how a product of theirs is doing in the market or how a product would do once it has been introduced for the first time.
They need to acquire feedback about existing products and suggestions and potential niches for a new one. And all these surveys are for that purpose alone, acquiring information for those businesses otherwise known as business research.